Territory Celebrates International Women’s Day: Q&A with CMO Michelle Lin Park

At Territory we know that women of all backgrounds impact the world every day, and we are so proud to have a majority female executive team to lead us through thick and thin. To celebrate these incredible women, and all women on International Women’s Day and throughout Women’s History Month, we sat down with our female executives to speak about their journeys and how they got to where they are today.

How long have you been with Territory and what do you love most about working here?

Since December of 2020 – I’m definitely fairly new to the team!  

I joined the team on a Monday & my water broke with my second pregnancy on a Wednesday – the team could not have been more supportive through this process. I love that Territory is a place where we can bring our whole selves to work everyday.

What is your role at Territory and what do you do?

I am the Chief Marketing Officer, which means I get to spend my time thinking about and working on what Territory means as a brand to our consumers.  I work on lots of fun questions, like what stories can we share about who we are to make our consumers feel seen?  How do we deeply understand our consumers so we can empower them to live an abundant life, with Territory as an enabler?  How can we help more people live better lives through a healthier relationship with food?

To celebrate International Women’s Day, can you tell us who your female role model is?

SO many.  I think there is a lot to learn from every woman.  Some continued sources of inspiration for me; My grandmother, who told me a woman should always prioritize self-love, self-respect, and self-reliance.Michelle Obama, who said “For me, becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn’t end.”

Most recently, I am a big fan of Glennon Doyle who is full of wise quotes – like, “we must be frugal with our time and lavish with our love.” 

What will be the biggest challenge for the next generation of female leaders?

Defining your own rules that are truly equitable.  In this generation, many women in leadership positions came up through a “boys club,” following a certain set of rules that were not designed for them, which they had to learn to navigate.  Fortunately, many women are also currently paving their own paths today, creating their own rules along the way that are becoming more inclusive, at least based on gender.  There’s still more work to be done so that we design systems and rules that are truly equitable across many more dimensions.  Empathy is a superpower for many women and can help us achieve this. 

Follow Michelle on social media!

Instagram: @michellelinpark